During NY Fashion Week, iconic fashion house Fendi launched their new editorial platform with a huge party held in the Seaport District. Aimed at a younger audience, the event organised by My Beautiful City set out to establish a modern take on the roman heritage of Fendi.

Alongside the stage, we created an installation inspired by the architecture of the Fendi building in Rome, referencing the arches, skyline and statues with a subtle pop abstraction.