For the launch of their Couture 20/21 collection, high-end jewellers DeBeers wanted to enhance their showcase with an immersive element to tell the story behind their ‘Portraits of Nature‘ range.

Inspired by the colours, patterns and shapes of 5 different animals, each set is complemented by a respective film experienced through an immersive installation, within set design elements and through a custom-designed app.

We designed and developed an iPad app tailored to present the whole Portraits of Nature collection during the showcase event and living in-store afterwards

An interactive kaleidoscope acts as an experiential landing to the collection, leading the users to the detailed storytelling behind each set of jewellery, as well as their inspiration from the natural world.